Note:   This service was initiated only recently. The number of open-enrollment seminars listed on the MTI calendar will increase substantially as Certified Trainers recognize and take advantage of this extraordinary opportunity.

MTI supports Certified Trainers who wish to self-sponsor or to have seminars sponsored by other organizations such as colleges, professional associations, Chambers of Commerce, business groups, and others. MTI does not administer or sponsor open-enrollment 1-day seminars.

1. Web marketing via the on-line calendar, which is a high-traffic page on the website.
2. Listing of your seminar cities and dates in the MTI Monthly newsletter, currently being delivered to over 30,000 subscribers. Get the current issue in 60 seconds.
3. MTI maintains geographicly targeted monthly Conflict Management Forums in some regions, which publicize your seminars in those areas. You may host a forum in a currently unlisted area, or share facilitation duties in a geographical forum that includes your home area.
4. Proven-effective text for promotional brochures. Certified Trainers may use any of this text you or your sponsor desires.

1. Find a sponsor (or decide to self-sponsor). Consider a regional seminar series to benefit from the cumulative effective of marketing. Consider Chambers of Commerce.
2. Determine pricing that is suitable for your target market demographics. MTI places no constraints on your pricing. We suggest an early/late differential to enable planning.
3. Establish registration process, typically provided by your sponsor.
4. Schedule dates and select venues. Consider no-/low-cost facilities, such as community centers, bartered corporate training rooms, public libraries, etc.
5. The sponsor creates publicity materials, using MTI-provided text if desired.
6. Two weeks prior to your seminar date, order materials according to the Network Price List. If registrations are still arriving at two weeks prior, we suggest you make a conservative estimate of the number of participant materials sets needed, in order to minimize your shipping expense. A rush order for any last-minute registrants can be made as little as two days in advance.
7. If desired, schedule a conference call with Dan Dana a few days in advance of your seminar to discuss any presentation issues you may wish to discuss.
8. Upon completion of your seminar, send to MTI a copy of your participant evaluation forms with your cover page.
9. A post-seminar conference call with Dan may also be helpful as a "continuous quality improvement" measure.

Chambers of Commerce are excellent partners for sponsoring presentations of "How to Mediate Employee Conflict" (MAM), which creates new leads for in-house training and consulting.

(Note:   Some of the links below go to documents that are within the password-controlled Certified Trainer Support Directory, which contains many resources for the marketing and delivery of our seminars. Certified Trainers (Track 1 registrants) receive access to these resources.)

1. Identify one or more Chambers in your area. Use this searchable database of Chambers of Commerce in the United States and internationally.
   
   
2. Prepare your personalized seminar flyers. Example
   Insert your own contact info and other text in the area in bottom right corner. Use "small font" format if you have a long email address or other character string that does not fit in the field of the "large font" option.
   
   
3. Include in your proposal your MAM flyer accompanied by other materials, such as your consulting brochure, business card, cover letter, etc.
   
   
4. You may offer to conduct the seminar for a per-person fee that is less than the standard fee of $220 (you may provide a printed copy of DMI's price list for comparison). Indeed, you may offer a greatly reduced fee, since each participant is an excellent lead for follow-up in-house training. Recently certified trainers may elect to use your ten pre-paid sets of participant resources for this purpose.
   
   
5. Terms of your proposal to the Chamber may include the requirement that it be limited to twelve participants, and that each participant must represent a separate company. This ensures maximum marketing value to you, since you will have leads to twelve different potential clients. Limiting the number produces the perception of scarcity; excess applicants may be placed on a waiting list for your next presentation.
   
   
6. You may offer a courtesy "Financial cost-of-conflict analysis" to all Chamber members to accompany announcement of your seminar. DMI will create for you a unique log-in user id and password to access the Dana Measure of Financial Cost of Organizational Conflict on-line calculator, and report to you the average result of all Chamber members in advance of your presentation. Your seminar participants will then be able to compare the cost of conflict in their organization with the average cost of all members — a compelling offer and effective interest-generator for your presentation.
   
   
7. You may also offer a money-back guarantee to any participant who, at the conclusion of your seminar, does not believe that a single use of Managerial Mediation in their organization will not save ten times more money than the cost of attending — a safe offer, since no participant has ever invoked this guarantee.
   
   
8. Personally follow-up each participant within five business days of your presentation in a customer-service fashion, perhaps offering a courtesy coaching session to assist in their application of Managerial Mediation — see Step 3 of the MTI Training System.

The process outlined above may be adapted to business groups and associations other than Chambers of Commerce.