Edited by Melissa Zarda. See other bibliographies.
Contributors: Maria Angarita, Rebecca Pandolfo, Veda Ayub, Antoine Geffriaud

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• Mann, J. (1997). Beijing Jeep: A case study of Western business in China. Oxford: HarperCollins, Westview Press.

Principally under the view of employees at American Motors, this article explains how their company American Motors Corporation and the Chinese manufacture Jeeps in Beijing do the arrangements to work together. Mainly focusing in the cultural conflicts that generate feelings, attitudes, and pressure when executive begin to operate in China.